Heart Meets Market Snapshot
Find where your skills, values and experience could meet a real need in the online world.
There are two sides to building something online. This snapshot takes you through both, using the core exercises from my Heart Meets Market workbook.
Steps 1–3. What you are good at, what you value and what you love.
Steps 4–5. Who you want to help and the problem you could solve for them.
At the end you get your snapshot of both journeys and a first working statement of where your heart meets the market.
There are no wrong answers, only honest ones. A first attempt is enough.
Your skills and natural strengths
Most experienced people underestimate what they already have. Add up to three things you are good at. Include the things that come so easily you barely notice them. Those are often your most valuable assets.
The values you will not compromise on
Core values are not aspirational. They describe who you already are. In an online business, they also become part of your brand. Choose the three to five that matter most to you.
What you are passionate about
The question is not "what makes me happy?" It is "what am I so interested in that I would keep working on it even when it is hard?"
The filter: would you still want to work on this if you had to do it every day, even on the difficult days?
Who needs your help?
Now you look outward. When you try to speak to everyone, no one feels seen. Describe the one person you would most like to help. A clear working hypothesis beats a vague open question.
What problem can you help solve?
A business does not exist because you have skills. It exists because someone has a problem and you can solve it. Look at what you know, what you care about and what your person is struggling with.
Where your heart meets the market
Your inner journey
- What you love
- What you are good at
- Your values
Your market journey
Not yet tested- Who you want to help
- Where they are now
- The problem you could solve
This is a working draft. It will evolve. Getting it out of your head and onto the page is where the clarity begins.
Your inner journey is built on what you know about yourself. Your market journey is still a hypothesis. Before you build anything, you need answers to three questions:
- Are people like the person you described looking for help online?
- Are they talking about this problem, and in what words?
- Would they pay for a solution?
This snapshot cannot answer those questions for you. AI research tools can. Enter your email below to get your full snapshot and access to the free 7-day trial where you can test your market.
Your strengths
Your people, at their stage
Your values compass
Where to go from here
You have mapped your inner journey and written your first hypothesis. The next step is to find out whether your market journey holds up, before you spend months building something.
Test your market journey with AI
Take your snapshot into the AI-guided platform I use myself. In seven days you can:
- Research whether people like the person you described are looking for help online
- Find the words they use to describe their problem
- Shape your hypothesis into a business idea worth testing
Whatever you create in those seven days is yours to keep. If it is not for you, there is no obligation to continue.
The trial is free right now. I can't promise it will stay free.
Start my free 7-day trial →The full Heart Meets Market workbook takes you through every exercise in depth: your complete skills table, your values and passions, and a detailed picture of the person you want to help.
Get the workbook →Questions? Write to me at . I read every message myself. Karen
Copyrights 2026 | Karen Kramp™